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How Health and Safety Market Research Can Help Retailers Enforce Mask Policies

Posted by TrendSource on 7/30/20 9:04 AM

Last week, we described the nearly untenable position retailers find themselves in as they necessarily mandate in-store mask use for locations across the country but do so without a national order in place, leaving them to enforce policies even in states that do not require masks at this time.  As we asked last week, how, particularly as the mask divide gets increasingly contentious, are retailers to enforce their policies?

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Topics: Market Research, Competitive Intelligence, Retail, Panel Surveys, Brand Health, COVID-19

Health and Safety Market Research: Retailers Rolling Out In-Store Mask Policies, But How Will They Enforce Them?

Posted by TrendSource on 7/23/20 9:14 AM

We have previously described and lamented the politicization of face masks, our single greatest weapon against coronavirus this side of a vaccine, but, as coronavirus numbers reach previously unfathomable peaks seemingly every day, we have to talk about them again.

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Topics: Market Research, Retail, COVID-19, Health and Safety

As People Emerge from Lockdown, Reusable Face Masks are Surging: What the Fashion Market Research Says

Posted by TrendSource on 6/18/20 10:38 AM

In our current coronavirus crisis, everybody has complaints about face masks and your humble blogger is no exception: They fog my glasses in the night air, they irritate my beard, they tug on my ears, they make my face look enormous, they’ve somehow become political statements... 

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Topics: Market Research, Retail, Fashion, Manufacturing, COVID-19

As Restaurants And Retailers Reopen, Health and Safety Market Research is the Methodology of Our Time

Posted by TrendSource on 5/28/20 10:14 AM

As restaurants and retailers begin to reopen their doors, market research has gone from a competitive advantage to a fundamental necessity. I’m not just saying this because I write a market research blog, I’m saying it because these are the times we live in. 

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Topics: Food Service, Compliance, Compliance Audits, Retail, COVID-19

TrendSource Market Research: COVID-19 is Accelerating Mobile Payment Adoption

Posted by TrendSource on 5/21/20 9:59 AM

My mother is my barometer for technological adoption--if my Mom asks me to help her figure something out on her phone or tablet, it is safe to assume it’s going from mostly mainstream to fundamental fact of life. So when Mom hit me up a few days ago asking about GooglePay, I had two thoughts in succession: 1) Ugh, Lord give me strength as I guide her through this, and, 2) It might be time to blog about mobile payments again.

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Topics: Food Service, Omnichannel, Retail, Digital Technology, Mobile Technology, COVID-19

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