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Trusted Insight Trends Blog

Seven Market Research Topics We Can’t Wait to Blog About in 2019

Posted by TrendSource on 1/3/19 9:41 AM

It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.

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Topics: C-Store, Alcohol, Beverage, Food, vegan, Retail, CPG, Manufacturing, Market Research

Our 9 Most Popular Market Research Blogs of 2018 (and two that must have slipped under the radar)

Posted by TrendSource on 12/27/18 9:02 AM

Most of you are likely already on vacation as we write this—it’s already pretty quiet in TrendSource’s halls, and just because your humble blogger has nothing better to do on a Thursday-before-Christmas afternoon, doesn’t mean you don’t either.

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Topics: C-Store, Retail, CPG, Manufacturing, Beyoncé, Marketing

The Five Most Tone-Deaf Marketing and Advertising Campaigns of the Last Decade (And How Market Research Could Have Helped)

Posted by TrendSource on 12/20/18 9:36 AM

Marketing is like playing the kazoo—sure it seems, and oftentimes is, easy, but you’re still gonna occasionally hit the wrong note. It happens to everybody (some more publicly than others) but the more advertising and marketing market research put in, the better they safeguard themselves, but it can’t entirely be prevented. We should know. We’ve had the occasional misfire ourselves.

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Topics: Market Research, CPG, Retail, Beyoncé, Marketing

2018 Retail Industry Report: Everything to Know About Sip ‘n’ Click, Wardrobing, and the Omnichannel State of Affairs

Posted by TrendSource on 12/6/18 7:01 AM

It’s a pretty good time to be dropping a market research retail industry report. We are in the midst of the yearly retail bonanza that is the holiday season, and news of traditional retailers either rebranding and rebounding or simply failing to adapt litter business blogs (yes, including this one). Meanwhile, upstart digital-only retailers seemingly emerge every day to bring new challenges to brick-and-mortar’s doorstep.

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Topics: Retail, Consumer Insights Studies, Consumer Research, Consumer Insights, Technology, Digital Technology, Omnichannel, millennials

How to Explain CVS’s Aetna Acquisition with HealthCare and Retail Market Research

Posted by TrendSource on 11/15/18 9:57 AM

Like the first few hours of an infectious disease, these are some critical times for CVS Health, and they hope they have the right prescription.  

Between keeping up with evolving retail (read: omnichannel) relationships and avoiding being flooded out by Amazon, the company has its work cut out for it and, wisely, they are already thinking outside the box. 

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Topics: Retail, Health Care, Amazon, Technology, Digital Technology, Delivery

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