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Retail Market Research: Amazon’s Holiday Catalogue and Its Backward Path to Omnichannel

Posted by TrendSource on 10/22/20 10:10 AM

For the third consecutive year, Amazon has released a holiday toy “wishbook,” Joy Delivered, a paper catalogue containing literally thousands of items spread across 92 pages. Clearly intended to drive holiday gift purchases in households with children, the catalogue is already hitting its mark, it would seem. Indeed, according to the Krazy Coupon Lady, “Amazon’s Holiday Wish Book is Here and My Kids Are Going Nuts.”

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Topics: Market Research, Omnichannel, Retail, Digital Technology, Amazon

What Retail Market Research Can Tell Us About the Future of Unmanned Drone Delivery

Posted by TrendSource on 9/3/20 9:45 AM

Amazon came a step closer to unmanned package delivery with its recent FAA approval for Amazon Prime Air, its drone delivery program. The company can now begin testing the service with actual customers, having demonstrated to the FAA’s satisfaction that the program is safe through its tests in controlled environments.

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Topics: Market Research, Retail, Digital Technology, Delivery, Amazon

How Health and Safety Market Research Can Help Retailers Enforce Mask Policies

Posted by TrendSource on 7/30/20 9:04 AM

Last week, we described the nearly untenable position retailers find themselves in as they necessarily mandate in-store mask use for locations across the country but do so without a national order in place, leaving them to enforce policies even in states that do not require masks at this time.  As we asked last week, how, particularly as the mask divide gets increasingly contentious, are retailers to enforce their policies?

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Topics: Market Research, Competitive Intelligence, Retail, Panel Surveys, Brand Health, COVID-19

Health and Safety Market Research: Retailers Rolling Out In-Store Mask Policies, But How Will They Enforce Them?

Posted by TrendSource on 7/23/20 9:14 AM

We have previously described and lamented the politicization of face masks, our single greatest weapon against coronavirus this side of a vaccine, but, as coronavirus numbers reach previously unfathomable peaks seemingly every day, we have to talk about them again.

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Topics: Market Research, Retail, COVID-19, Health and Safety

As People Emerge from Lockdown, Reusable Face Masks are Surging: What the Fashion Market Research Says

Posted by TrendSource on 6/18/20 10:38 AM

In our current coronavirus crisis, everybody has complaints about face masks and your humble blogger is no exception: They fog my glasses in the night air, they irritate my beard, they tug on my ears, they make my face look enormous, they’ve somehow become political statements... 

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Topics: Market Research, Retail, Fashion, Manufacturing, COVID-19

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