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Trusted Insight Trends Blog

How DSW and Foot Locker Use Retail Market Research to Prepare for the Digital Future

Posted by TrendSource on 3/7/19 9:45 AM

Foot traffic is hard for retailers to come by these days and, in a truth socked in irony, this is also the case for purveyors of footwear. Amidst the e-commerce revolution, legacy footwear retailers are finding creative ways to bring consumers into their brick-and-mortar stores, and to hedge against the future by investing in e-commerce technology.

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Topics: millennials, Online, Retail, Digital Technology, Amazon

Legacy Manufacturers on the Decline? What the CPG Market Research Says

Posted by TrendSource on 2/21/19 9:19 AM

We all know that CPG is hurting, but we also know it’s not going anywhere. Unless we all roll up our sleeves and dig into an agrarian renaissance, we will always need consumer packaged goods—that’s not changing unless we all start farming. And I for one do not farm.

What’s changing, then, is where, how, and from whom consumers are getting these goods. Formerly the exclusive territory of CPG titans like Unilever and Kraft, CPG is increasingly fragmented and less monolithic.

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Topics: Market Research, Millenials, Grocery, Retail, Digital Technology, CPG, Manufacturing, Tom Brady

Functional Foods, Better-for-You Beverages, and Retail Market Research

Posted by TrendSource on 2/14/19 8:59 AM

Nowadays, it’s not enough for food to feed us. Today’s consumer wants functional foods and beverages, ones that not only satisfy cravings and fill the tummy, but also bring along health benefits like a boosted immune system, shinier hair, better digestion, and of course weight loss.

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Topics: Market Research, Marketing, Retail, CPG

Grocery Industry Market Research: Kroger and Microsoft To Take on Amazon

Posted by TrendSource on 1/24/19 9:47 AM

My enemy’s enemy is my friend…or something like that. It’s an old adage, usually used to describe war (and the one reason I have for liking Katy Perry), but sometimes it goes for business too.

And with Kroger and Microsoft’s new partnership, the enemy’s name is clear: Amazon.

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Topics: Grocery, Omnichannel, Technology, Retail, Amazon

How Fashion Retail Market Research Explains Denim's Decline and Resurgence

Posted by TrendSource on 1/17/19 9:26 AM

As the high priestess of popular fashion reality always reminded us: in fashion, one day you’re in, the net day you’re out.

Well, preach on, Heidi, because denim—long presumed to be on the decline—seems to be back in, reappropriating some of the market share it lost to the athleisure movement’s moment in the sun.

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Topics: Market Research, Retail, Fashion

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