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Market Research 101: What is Sentiment Analysis?

Posted by TrendSource on 10/10/19 9:13 AM

Continuing with our introduction of TrendSource’s new Brand Health Suite, this week we are continuing Market Research 101 with everything you need to know about Sentiment Analysis.

What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!

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Topics: Food Service, Marketing, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Sentiment Analysis

Retail Market Research: On the Blending of Home and Retail

Posted by TrendSource on 10/9/19 12:50 PM

Malls, if recent southern California developments are to be believed, are trying to become more like homes. Indeed, as brick-and-mortar retail steadily loses foot traffic to second-screen, at-home shopping, traditional retail spaces are reconsidering their value proposition in a post-anchor store world, and it seems some are proposing they become more like a home.

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Topics: millennials, Market Research, Omnichannel, Retail, Digital Technology, cannabis

Market Research 101: What Is Social Listening?

Posted by TrendSource on 10/3/19 8:52 AM

Brand health is tricky these days, and TrendSource has developed a suite of products to help businesses keep real-time tabs on the things people are saying about them. Over the next three weeks, we will be presenting these brand health products as part of our Market Research 101 series, telling you everything you need to know about the cutting edge of online market research.

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Topics: Food Service, Health Care, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Social Listening

Pedialyte, Market Research and Alcohol-Induced Dehydration

Posted by TrendSource on 9/26/19 8:15 AM

Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.

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Topics: Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis

Market Research 101: Competitor Monitoring Mystery Shopping

Posted by TrendSource on 9/19/19 10:15 AM

Market Research 101 continues this week with an in-depth exploration of competitor monitoring mystery shops. Sure, competitor monitoring mystery shops are a little bit like spying, but it’s also just really good business and everybody else is doing it.

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Topics: Food Service, Competitive Intelligence, Mystery Shopping, Grocery, Retail, Market Research 101

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