<div class="statcounter"><a title="web statistics" href="http://statcounter.com/" target="_blank"><img class="statcounter" src="//c.statcounter.com/9192529/0/d07e92ef/1/" alt="web statistics">

Trusted Insight Trends Blog

Market Research 101: What is a Shop Along?

Posted by TrendSource on 8/15/19 8:28 AM

The first month of school always seems to fly by, right? Getting to know new people, meeting and dreaming about your newest crush, finding your place in the class, and of course sizing up your new teacher—yup, that first month just flies by.
So why should it be any different with Market Research 101 where, we are shocked to realize, we have already completed our first month of Market Research learning? So far, we’ve covered panel surveys, customer intercepts, and focus groups, and today it’s time for shop-alongs.

Read More

Topics: Grocery, Retail, Shopalong, VOC, Manufacturing, Market Research 101

2019 Alcohol Industry Report: The Who, When, and Why of Alcohol Purchases

Posted by TrendSource on 8/8/19 11:50 AM

Alcohol is big business—sure, cannabis is starting to encroach on the after work ‘take the edge off’ market, but alcohol remains as American as apple pie (which is also a type of moonshine). Among changing demographics, social attitudes, and relationships to substances, we thought it was a good time to put our finger on the pulse of the drinking nation.

Read More

Topics: Consumer Insights, Grocery, Retail, CPG, Consumer Buying Behavior, Delivery, Consumer Insights Study, Food, Alcohol

Market Research 101: What Are Marketing Audits?

Posted by TrendSource on 8/8/19 9:45 AM

And we’re back with Market Research 101! High schools may be just starting the new school year but you’ve been attending our Summer Session for over a month now; you learned about customer intercepts, panel surveys, focus groups, and even shop alongs! There is no rest for the market research nerds, none we say!

Read More

Topics: Marketing Audits, Marketing, Retail, Marketing Audit, Food, Market Research 101

Market Research 101: What Are Focus Groups?

Posted by TrendSource on 8/1/19 9:51 AM

Welcome back, you marvelous miracles of market research! Market Research 101 is back in session, and, having already talked about customer intercepts and panel surveys, it's time to move into focus groups. People often confuse focus groups and panel surveys--we are here to sort out the difference. 

Read More

Topics: Market Research, Grocery, Retail, CPG, Focus Groups, Food, Market Research 101

Market Research 101: What Are Customer Intercepts?

Posted by TrendSource on 7/25/19 9:27 AM

Hey there, you beautiful market research nerds. Back for more? Last week, we told you everything you need to know about panel surveys; this week, it's time for customer intercepts! One of the most versatile market research methodologies in the toolkit, customer intercepts put businesses directly in touch with their actual customers. 

Read More

Topics: Customer Insights, Customer Intercepts, Grocery, Retail, CPG, Food, Market Research 101

Get our latest updates...

Recent Posts