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TrendSource Market Research: COVID-19 is Accelerating Mobile Payment Adoption

Posted by TrendSource on 5/21/20 9:59 AM

My mother is my barometer for technological adoption--if my Mom asks me to help her figure something out on her phone or tablet, it is safe to assume it’s going from mostly mainstream to fundamental fact of life. So when Mom hit me up a few days ago asking about GooglePay, I had two thoughts in succession: 1) Ugh, Lord give me strength as I guide her through this, and, 2) It might be time to blog about mobile payments again.

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Topics: Food Service, Omnichannel, Retail, Digital Technology, Mobile Technology, COVID-19

TrendSource Market Research: Stimulus Checks Inspire Little to No Non-Essential Spending

Posted by TrendSource on 5/13/20 10:31 AM

It’s a set of personal questions that have enormous economic implications, one asked on family Zoom calls and in market research surveys alike: Have you received your stimulus check yet? How have/will you spend it?  I’ve saved mine thus far, my best friend just bought a Yamaha keyboard with his. My mother paid down some debt, and a dear friend who has been out of work since the lockdowns began put his directly toward rent. 

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Topics: Market Research, Food Service, Consumer Insights, Consumer Research, Consumer Surveys, Consumer Behavior, Retail, COVID-19

Retail Market Research: How Coronavirus Has Accelerated the Race to Omnichannel

Posted by TrendSource on 5/11/20 9:27 AM

As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible. 

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Topics: millennials, Market Research, Online, Omnichannel, Retail, Digital Technology, COVID-19

COVID-19 Market Research: Alcohol Consumption Continues to Surge, As Does Opportunity

Posted by TrendSource on 4/22/20 10:59 AM

This lockdown has made for some truly unexpected sights. I never thought I’d see South Coast Plaza’s parking lot entirely empty on a Sunday afternoon, or SoCal’s beaches deserted on the first hot day of the year. But here we are. 

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Topics: Market Research, Grocery, Retail, CPG, Delivery, Alcohol, COVID-19

As Consumers Continue Social Distancing, Expanded Delivery Capacity Cannot Meet Surging Grocery Delivery Demand

Posted by TrendSource on 4/14/20 9:36 AM

In these times, grocery delivery can be stressful. An anecdote: Hearing that Amazon Prime Now grocery delivery windows were being released at midnight each day, last night (or was it this morning?) my man and I set our alarm and tried to time it just right. But the stress of rushing through our grocery shopping combined with miscommunications led to a late-night (or was it early-morning?) shouting match about shared responsibilities, mutual respect, and the difference between ‘want’ and ‘need.’ 

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Topics: Market Research, Grocery, Omnichannel, Retail, Grocery Delivery, Delivery, Amazon, COVID-19

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