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Pedialyte, Market Research and Alcohol-Induced Dehydration

Posted by TrendSource on 9/26/19 8:15 AM

Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.

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Topics: Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis

Market Research 101: What is a Shop Along?

Posted by TrendSource on 8/15/19 8:28 AM

The first month of school always seems to fly by, right? Getting to know new people, meeting and dreaming about your newest crush, finding your place in the class, and of course sizing up your new teacher—yup, that first month just flies by.
So why should it be any different with Market Research 101 where, we are shocked to realize, we have already completed our first month of Market Research learning? So far, we’ve covered panel surveys, customer intercepts, and focus groups, and today it’s time for shop-alongs.

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Topics: Grocery, Retail, Shopalong, VOC, Manufacturing, Market Research 101

Northgate Market Keeps Going Up: What Grocery Industry Market Research, Shop-alongs, and Customer Intercepts Can Do to Keep it that Way

Posted by TrendSource on 5/23/19 8:27 AM

Northgate Market, a chain of Mexican-oriented grocery stores and a bonnafide southern California institution, is living the dream. From its bootstrap immigrant origin story to its current stranglehold on the Latinx grocery market, its national recognition as essential to low-income communities to its seduction of hipster/millennial shoppers, Northgate Market’s history and trajectory tell us a lot about the evolving nature of ethnic grocery stores.

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Topics: Market Research, Customer Intercepts, Grocery, Shopalong, Beyoncé

Cheesecake Factory Goes Fast Casual, Now It's Time to Put in the Food Industry Market Research

Posted by TrendSource on 5/16/19 8:55 AM

The Cheesecake Factory, everybody’s favorite ‘everything under the sun’ casual dine-in, is going fast casual, rolling out a piloted pan-Asian fast casual concept in a tony Los Angeles suburb. The new location, called the Social Monk (more on the name and the monk later) will look to capitalize on food service and fast casual trends, and when an avowed leader of the casual dine-in segment is jumping into the fast casual life raft, it merits some contemplation (yes, that is a monk joke).

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Topics: Market Research, Food Service, Customer Intercepts, Fast Casual, Panel Surveys, Shopalong, Food

Aldi is Coming for Your Customers: How Grocery Market Research Can Help

Posted by TrendSource on 9/13/18 9:19 AM

Grocers beware, Aldi is coming for you, your margins, and your customers (protect your millennials!).  The German discounter, which currently operates 1,800 stores in 35 states, was just named Retailer of the Year by Supermarket News, its second such victory in the past four years.

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Topics: Market Research, Customer Intercepts, Competitive Intelligence, Grocery, Omnichannel, Mobile Technology, Grocery Delivery, Shopalong

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