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Trusted Insight Trends Blog

How Manufacturers Can Leverage CPG Market Research and Strategic Consulting to Face a Shifting Marketplace

Posted by TrendSource on 2/28/19 9:28 AM

Welcome to the second of our two-part series on the changing state of CPG and grocery. Last week we discussed the unique challenges manufacturers are currently facing as the relationship between consumer, retailer, and manufacturer all undergo radical shifts.

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Topics: Market Research, Strategic Consulting, Grocery, Technology, CPG

Grocery Industry Market Research: Kroger and Microsoft To Take on Amazon

Posted by TrendSource on 1/24/19 9:47 AM

My enemy’s enemy is my friend…or something like that. It’s an old adage, usually used to describe war (and the one reason I have for liking Katy Perry), but sometimes it goes for business too.

And with Kroger and Microsoft’s new partnership, the enemy’s name is clear: Amazon.

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Topics: Grocery, Omnichannel, Technology, Retail, Amazon

2018 Retail Industry Report: Everything to Know About Sip ‘n’ Click, Wardrobing, and the Omnichannel State of Affairs

Posted by TrendSource on 12/6/18 7:01 AM

It’s a pretty good time to be dropping a market research retail industry report. We are in the midst of the yearly retail bonanza that is the holiday season, and news of traditional retailers either rebranding and rebounding or simply failing to adapt litter business blogs (yes, including this one). Meanwhile, upstart digital-only retailers seemingly emerge every day to bring new challenges to brick-and-mortar’s doorstep.

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Topics: millennials, Consumer Insights, Consumer Research, Omnichannel, Technology, Retail, Digital Technology, Consumer Insights Studies

How to Explain CVS’s Aetna Acquisition with HealthCare and Retail Market Research

Posted by TrendSource on 11/15/18 9:57 AM

Like the first few hours of an infectious disease, these are some critical times for CVS Health, and they hope they have the right prescription.  

Between keeping up with evolving retail (read: omnichannel) relationships and avoiding being flooded out by Amazon, the company has its work cut out for it and, wisely, they are already thinking outside the box. 

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Topics: Health Care, Technology, Retail, Digital Technology, Delivery, Amazon

Robotics in Grocery: A Market Research Assessment of Robots

Posted by TrendSource on 11/8/18 8:55 AM

The robots are coming! Sure, that sounds like a panicked utterance straight from whatever sequel or reboot the Terminator franchise is about to unleash. But it also could describe the grocery industry where several different grocers are piloting in-store robots to perform a litany of maintenance, stocking, and even customer service tasks.

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Topics: Customer Service, Grocery, Technology, Retail, Digital Technology

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