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Market Research 101: What is a Shop Along?

Posted by TrendSource on 8/15/19 8:28 AM

The first month of school always seems to fly by, right? Getting to know new people, meeting and dreaming about your newest crush, finding your place in the class, and of course sizing up your new teacher—yup, that first month just flies by.
So why should it be any different with Market Research 101 where, we are shocked to realize, we have already completed our first month of Market Research learning? So far, we’ve covered panel surveys, customer intercepts, and focus groups, and today it’s time for shop-alongs.

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Topics: Grocery, Retail, Shopalong, VOC, Manufacturing, Market Research 101

Food Service Market Research: Subway Going off the Rails?

Posted by TrendSource on 5/3/18 9:00 AM

As the New York City Subway System slowly erodes into decay, its namesake, Subway restaurants, is facing a similar pickle: too many years of unregulated growth, lack of internal improvements, a confounding value proposition, and in-fighting are all sending the restaurant off the rails.

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Topics: Market Research, Food Service, Strategic Consulting, VOC, Food

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