2017 Back-to-School Consumer Report: Mandatory Spending

We surveyed shoppers across the country to uncover the trends shaping this year’s Back-to-School season. The results are in, and are no doubt being felt on the front lines of retail even as we speak. Some highlights include:

• How influential different forms of advertising are in different shopping channels?
• What percentage of shoppers follow school-provided lists?
• How many schools require laptops and uniforms?
• How have budgets and shopping lists changed over the last year?

Find out the answers to these and more questions by completing the form below to download the full report.