2016 Post-Holiday Study: Of Purchase Intentions and Realities

2016 Post-Holiday Study Webinar Download

Curious how customers’ pre-holiday spending intentions actually compared to their post-shopping realities? So were we, so we decided to present the results from our 2016 Post-Holiday study in a webinar, “Of Purchase Intentions and Realities.”

Listen as Director of Client and Consulting Services Evencia Leite and Senior Research Analyst Micah Lomax dive deep into the data, revealing both year-over-year and pre- to post-holiday trends related to budget, purchase channel, top gift categories, and much more.

Webinar highlights include:

• How does generation affect consumers’ purchase habits including when they shop, how they do it, and how much they spend? 
• How much stock do consumers place in celebrity endorsements?
• How quickly are consumers adopting shopping technologies?