TrendSource's 2018 Convenience Store Industry Report offers operators in-depth analyses of their customers' priorities, pain points, and paths to purchase. Such insights should help operators increase basket size and capture market share. Highlights include:
- Consumers' priorities when selecting a convenience store (hint: location, location, location...and safety)
- Consumers' likelihood to utilize convenience store delivery and curbside pickup (so far, not so good)
- The viability of elevated fare such as fresh foods and craft beer (context is key)
- A point-by-point demographic breakdown of visit and purchase frequency
- The ways women and men view convenience stores differently
- Clusters analysis of convenience store consumers
- The importance of restrooms and gas prices
- Much, much more!