Recognizing the need to harness the power of mobile as a conduit for gathering market research data, TrendSource designed a solution to gather real-time consumer insights quickly and efficiently via mobile device. TrendSource developed aAmplify — a new mobile market research solution that provides customer satisfaction and service delivery insights from customers while they are using their mobile devices. Implemented via an API integration module that offers a plug-in to engage existing mobile users, aAmplify provides clients with a more cost-effective approach to data collection. Its mission is to offer the unique ability to aAmplify customer interactions with brands in real time supplying actionable insights that drive a positive customer experience.

Regarding the launch of aAmplify, TrendSource’s CEO, Jim Caltrider, says, “I’m really excited about the benefits aAmplify can deliver to our clients. When it’s integrated with a retailer’s app that already contains customer demographic and other background data, input to aAmplify is quick, simple and far more accurate than surveys done later.”

With 25 years of expertise in data management and questionnaire design, TrendSource delivers Trusted Insights, not just data, at the most detailed level. Coupled with strategic consulting, TrendSource empowers their clients to take action and moves the needle in the right direction.

Learn more about aAmplify: http://marketing.trendsource.com/about-aamplify.