Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday and it seems this year, consumers still prefer in-store establishments to the ease of online ordering for their Mother’s Day purchases. For consumers planning to spend more than $20 on flowers, the local florist is the destination of choice. For $20 and under, a grocery store is preferred for both men and women. Online sites such as Flowers.com and 1-800-Flowers trail behind.

Additional key results revealed 62% of men and 57% of women plan to dine out this Mother’s Day. With 71% of men and 73% of women planning their Mother’s Day meal at a casual dining restaurant, 26% of men and 23% of women will enjoy a fine dining experience. The majority of respondents (52% of males and 38% of females) cited dinner as the meal of choice, however females plan to take moms to brunch significantly more often (29%) than men (19%).

For complete results from the TrendSource Mother’s Day study, click here.

About This Study

TrendSource surveyed North American MSI Field Agents between April 7th and April 20th, 2014. A 65% response rate was achieved. Results represent 3,386 online respondents (75% female; 26% male). All respondents opted in to respond voluntarily.