Spring has Sprung with a New Batch of Consumer Insights for Easter!

Did you know that Easter ranks as the second top-selling confectionery holiday behind Halloween? All those baskets and bunnies add up, and at TrendSource, we take a vested interest in finding out what that means to YOU. With the help of our loyal survey respondents, we’ve gathered some Easter-targeted consumer insights, revealing on which products and where consumers will be spending their money this holiday. We hope you enjoy the results. We think they’re pretty egg-cellent…

Celebrating or not?

• 77% of respondents are celebrating Easter this year.
• 71% of those planning to celebrate Easter stated that they are planning to buy gifts for family and friends this year.
• The top three gift items include Candy/Chocolate, an Easter Basket and Toys.

Top shopping destinations

• The top three destinations for these purchases are Walmart, Target and local grocery stores.

Brick-and-mortar is still king

• Egg-spect to see Easter shoppers in your physical stores as 81% of respondents cited this as their intended shopping channel compared to just 3% for online and 16% for both.

Budgeting the Bunny

• The vast majority (77%) of respondents plan to spend $50 or under on their purchases.

What’s for dinner?

• Of those with dining plans on Easter, the majority (53%) plan to dine at home, followed by dining at a relative or friend’s home.
• The average budget for those planning to dine out is $96.00.

The “Easter dress” lives on

• 22% of respondents are planning to purchase a new outfit for Easter with an average budget of $56.25.

Remember, a one size fits all approach is never a good strategy, so don’t put all your eggs in one basket! (...Did I just take it too far?)

Do your Easter plans match up with any of these consumer insights? What do you think about the results?

Methodology: TrendSource surveyed U.S. wINput users between March 20^th and 26^th, 2013. Results represent a total of 95 respondents (rate of response differed by question). All respondents opted in to respond voluntarily.