All you Need is Love... and Some Valentine's Day Consumer Insights

Holidays at TrendSource are a great time for gathering seasonal consumer insights (not that we don’t love doing it year round!), and Valentine's Day is no exception. With all the focus on purchasing the perfect gift, selecting the best romantic dinner option or choosing the right vacation destination, we've gathered some helpful market insights for all you lovebirds out there. Below are some key Valentine's Day consumer insights we found:

Retail

• 24% of respondents said that they are not planning on buying anything for their Valentine this year.
• 19% of respondents indicated that they don’t have budget for a gift for their Valentine this year.
• Of those who do have a budget for a gift, the majority (63%) indicated that they plan to spend less than $50.00 on their Valentine.

Of those who said they were planning to buy something, the following were the items they indicated they would be purchasing:

Restaurants

• 33% of respondents said that they have no plans for dinner with their Valentine this year.
• Of those who stated that they would dine at a restaurant, 22% indicated that they would spend over $100.00.
• Of those who said they do have dinner plans, the following is where they indicated they were planning to dine:

Hospitality/Hotels

• 10% of respondents said that they have plans to go out of town with their Valentine this year.
• The following is where they indicated they were planning to stay while out of town:

30% of those with travel plans indicated that they would spend more than $200.00 per night on accommodations while out of town.

What are your plans for Valentine's Day? Were any of these findings (ahem, 24% of respondents who are not planning on buying anything for their Valentine this year…) surprising to you?

Methodology: TrendSource surveyed U.S. wINput users between February 1^st and 13^th, 2013. Results represent a total of 111-146 respondents (response rates differ by question). All respondents opted in to respond voluntarily.