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Evencia Leite

Evencia Leite
Evencia brings over 16 years of experience in business development, brand management, sales and marketing in the retail category. She was a key player in launching product lines for retailers such as Nordstrom, QVC, HSN, Amazon.com, Walmart and Anthropologie. Prior to joining TrendSource, she co-founded Sesh, Inc., a SAAS company that caters to ecommerce. Sesh brought forth the first co-browsing SAAS, catapulting the customer experience to the next level from both the customer service and online shopping satisfaction perspectives, which ultimately lead to strong customer loyalty. Drawing from her rich background, Evencia takes a consultative approach with her clients to ensure they reach their objectives.
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Recent Posts

Retailers Face the Mobile App Challenge

Posted by Evencia Leite on 9/30/15 10:00 AM

At first glance, retail apps seem like an easy natural fit to enhance the customer experience, drive loyalty, and increase revenue.  App usage is growing very quickly, especially in the retail vertical.  Below are a few stats to illustrate how far they have come and where they are today. 

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Topics: Customer Perceptions, Mobile, Consumer Electronics, Mobile Apps, Customer Experience, Consumer Behavior, Technology, Retail

Success: When Market Research Goes Beyond Delivering Insights

Posted by Evencia Leite on 6/16/15 10:38 AM

Oftentimes, a question comes out of a corporate meeting that requires the expertise of a market research firm to answer. Typically, a methodology is chosen, executed and the data is collected as well as synthesized for the client – serving up the answer. Seems simple enough, but it only scratches the surface when the reality of the need is systemic. Driving positive change throughout an organization many times starts with a solitary question – but is it the right question? It is paramount to partner with a market research firm that has the aptitude to discern the right question(s), the best approach and the appropriate implementation methodology.

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Topics: Market Research, Food Service, Featured, Grocery, Retail

The Report Card on Back-to-School Shoppers

Posted by Evencia Leite on 8/28/14 1:46 PM

“I keep getting older…They stay the same age.” – Matthew McConaughey, “David Wooderson”
Dazed and Confused

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Topics: Market Research, Featured, Grocery, Retail

Retailization of Healthcare: What You Need to Know

Posted by Evencia Leite on 6/26/14 2:42 PM

The changes throughout healthcare the past year have been unprecedented. Such changes are key drivers in the "retailization of healthcare”, a new phrase coined to explain the paradigm shift currently occurring in this industry. This was the main topic at the recent AHIP Conference in Seattle. Never before has each of us had the amount of flexibility and choice regarding our healthcare provider. Which one will ensure us the best insurance plan for our needs, offer the largest pool of physicians and medical facilities, and ultimately the level of wellness and overall care that we have come to expect? When “flexibility and choice” walk into the room, it’s time to think like a retailer.

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Topics: Market Research, Featured, Healthcare Solutions

Mother’s Day Consumer Insights Study: Men Are on the Ball!

Posted by Evencia Leite on 5/6/14 1:30 AM

None of us came out of the womb with the strength, courage and knowledge to go it alone. Independent of the fine points of our upbringings, someone mothered each of us.

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Topics: Market Research, Food Service, Featured, Grocery, Retail

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