At first glance, retail apps seem like an easy natural fit to enhance the customer experience, drive loyalty, and increase revenue. App usage is growing very quickly, especially in the retail vertical. Below are a few stats to illustrate how far they have come and where they are today.
Oftentimes, a question comes out of a corporate meeting that requires the expertise of a market research firm to answer. Typically, a methodology is chosen, executed and the data is collected as well as synthesized for the client – serving up the answer. Seems simple enough, but it only scratches the surface when the reality of the need is systemic. Driving positive change throughout an organization many times starts with a solitary question – but is it the right question? It is paramount to partner with a market research firm that has the aptitude to discern the right question(s), the best approach and the appropriate implementation methodology.
“I keep getting older…They stay the same age.” – Matthew McConaughey, “David Wooderson”
Dazed and Confused
The changes throughout healthcare the past year have been unprecedented. Such changes are key drivers in the "retailization of healthcare”, a new phrase coined to explain the paradigm shift currently occurring in this industry. This was the main topic at the recent AHIP Conference in Seattle. Never before has each of us had the amount of flexibility and choice regarding our healthcare provider. Which one will ensure us the best insurance plan for our needs, offer the largest pool of physicians and medical facilities, and ultimately the level of wellness and overall care that we have come to expect? When “flexibility and choice” walk into the room, it’s time to think like a retailer.
None of us came out of the womb with the strength, courage and knowledge to go it alone. Independent of the fine points of our upbringings, someone mothered each of us.