This year was supposed to be our version of the roaring twenties. Well, there was roaring, and it was indeed 2021, but this year was anything but a party.
Our Favorite (and Most Popular) Market Research Blogs of 2021
Topics: Market Research, Food Service, Marketing, Retail, CPG, Manufacturing, Entertainment, COVID-19, Health and Fitness
How Can Cyber Monday Sales be Down but Holiday Spending Up? Retail Market Research Has the Answer
Cyber Monday is behind us and we are now firmly in that surreal space between Thanksgiving and New Year’s, where retailers go hog wild for in-store holiday decorations and Mariah Carey’s immortal hit makes some Scrooges wish for death. But before we all retreat to our winter wonderlands, we need to look back on an a unique Cyber Monday in our very unique era.
Topics: Market Research, Holiday Shopping, Consumer Behavior, Retail, Consumer Buying Behavior
Retail Market Research: Home Depot Building on a Strong Pandemic Foundation
Home Depot is continuing its hot streak with yet another banger of a quarter—Q3 sales came in at $36.8 billion, easily beating Wall Street forecasts. Their year-over-year sales continue to climb, increasing 5.5% in the US and 6.1% globally; this year alone, their stock has soared nearly 50%, currently trading at a record high.
Topics: Market Research, Retail, Supply Chain, COVID-19
Have Consumers Moved Past Beyond’s Plant-Based Products? What the Market Research Says
Almost a year ago, I wrote a market research blog about my recent return to vegetarianism, a concession to world karma as we rounded the pandemic corner and returned to normal life. I relished in the options awaiting today’s vegetarian and noted that plant-based foods like Beyond and Impossible were leveling up as more Americans bought their products from grocery stores for the first time.
Topics: Market Research, Food Service, Grocery, vegan, COVID-19
Nike’s Digital Future: What the Fashion Market Research Says
Last week, Nike filed trademark papers to protect their iconic logos (the swoosh and the “Jumpman” Air Jordan) and slogan (“Just Do It”) in digital spaces.
Topics: Market Research, Digital Technology, Fashion, Metaverse