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Travelers Are Going Big in 2021: What the Market Research Says

Posted by TrendSource on 5/13/21 9:34 AM

Lately, listening to coworkers, friends, and family all beginning to get excited about their travel plans has been a highlight of my Zoom meeting schedule. Because we’ve all learned to respect the potential for disruptions, everybody couches their plans with the mandatory level of qualifications—a lot of “hopefully” and “god willing.” But people are starting to get excited.

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Topics: Market Research, COVID-19

The NFT Boom, Market Research, and William Shatner's Teeth

Posted by TrendSource on 5/6/21 10:37 AM

OK, it’s time to talk about non-fungible tokens, popularly called NFTs (if you don’t understand what this is, give me a sec, we will get there). The NFT market tripled in value to $250 million in 2020; in the first three months of 2021, consumers spent more than $200 million on NFTs.

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Topics: Market Research, Digital Technology, Crypto

Marketing and Advertising Market Research: Facebook, Apple, and Digital Tracking

Posted by TrendSource on 4/29/21 8:47 AM

With the release of iOS 14.5, Apple has made significant changes to how apps on its devices can track users for the purpose of targeted advertising. With its new App Tracking Transparency (ATT) policy Apple gives users the choice to opt out of data tracking, meaning they can control what data companies can access and through which apps.

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Topics: Market Research, Marketing

The 2021 Wedding Surge and Health & Safety Market Research

Posted by TrendSource on 4/22/21 10:14 AM

Hey there, market research fans!

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Topics: Market Research, Alcohol, COVID-19, Health and Safety

Retailers Must Prepare for Return to In-Store Shopping

Posted by TrendSource on 4/15/21 10:47 AM

As COVID (hopefully!) recedes, consumers have reentered brick & mortar retail locations only to find them in various states of chaos. Among the offenses, according to CNBC, sales floors converted into staging areas for online orders, half-empty shelves, unpacked inventory, piles of unsorted clothes and other goods, and employees darting around preparing orders for curbside pickup.

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Topics: Market Research, Omnichannel, Retail, Amazon, COVID-19

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