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Victoria’s Secret Lost Touch with Its Consumers: How Market Research Methodologies Can Help

Posted by TrendSource on 7/29/21 11:13 AM

Victoria’s Secret is working hard to rebrand itself. After falling out of cultural relevance over the last several years, the company is finally ready to acknowledge that it is desperately in need of a refresh.

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Topics: Market Research, Retail, Fashion, Panel Surveys, Competitor Analysis

Retail Market Research: Anniversary Sale is Key to Help Nordstrom Escape its Post-Pandemic Panic

Posted by TrendSource on 7/22/21 10:34 AM

As investors and analysts begin to worry about Nordstrom’s post-lockdown future, the store is getting ready to kick off its annual Anniversary Sale.

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Topics: Market Research, Retail, Fashion

The Restaurant Labor Crunch: What the Food Service Market Research Says

Posted by TrendSource on 7/15/21 6:40 PM

As we recently discussed in this market research blog, industries are finding difficulty filling low-wage jobs as demand returns to pre-pandemic levels.

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Topics: Market Research, Food Service, Labor, COVID-19

Food Service Market Research: The Future of Online Reservations

Posted by TrendSource on 7/8/21 7:17 AM

As restaurants reopen and capacity limits hopefully become a thing of the past, online reservation platforms like Yelp, Open Table, and Resy are all booming. Diners want a seat at their favorite restaurant and, for the time being, operators are all too happy to outsource this function to third party platforms.

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Topics: Market Research, Food Service, Digital Technology, COVID-19

Supply Chains are Causing Restaurant Shortages: What the Food Service Market Research Says

Posted by TrendSource on 7/1/21 7:06 AM

Fast-food chains across the country and around the world are finding that they cannot keep key ingredients and supplies in stock, limiting the availability of certain menu items and hindering operational efficiency. We are talking about basic items here like Frozen French Fries, produce, meats, condiments, and even paper bags and napkins.

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Topics: Market Research, Food Service, Supply Chain, COVID-19

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