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This year was supposed to be our version of the roaring twenties. Well, there was roaring, and it was indeed 2021, but this year was anything but a party.

The Biden administration is seeking to require businesses with more than 100 employees to mandate vaccination or weekly testing among their workforces. In response, earlier this week, one of the nation’s largest trade groups reached out to the administration with a series of questions and concerns, not challenging the potential new policy but instead pleading for clarity and consistency in its implantation and application.

For our last market research blog of 2020, we decided to review the year by looking through a guilty-pleasure lens, so to speak. This means looking at the year’s blogs that dealt with alcohol, junk food, and even CBD. It was a tough year, we all did what we had to do to get through it. See you in 2020. 

Well at least it’s almost over, amiright? 2020, what a mess. It  always had a new way to hurt us, only ever briefly pausing the pain to give us some good news (looking at you, MBJ), and felt gratuitously endless. You really do not need market research to tell you that 2020 was horrific, but through it all, we’ve been there with you, chronicling market research and the world that shapes it every week in this humble blog. 

Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021.