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Victoria’s Secret Lost Touch with Its Consumers: How Market Research Methodologies Can Help

Posted by TrendSource on 7/29/21 11:13 AM

Victoria’s Secret is working hard to rebrand itself. After falling out of cultural relevance over the last several years, the company is finally ready to acknowledge that it is desperately in need of a refresh.

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Topics: Market Research, Retail, Fashion, Panel Surveys, Competitor Analysis

Retail Market Research: Anniversary Sale is Key to Help Nordstrom Escape its Post-Pandemic Panic

Posted by TrendSource on 7/22/21 10:34 AM

As investors and analysts begin to worry about Nordstrom’s post-lockdown future, the store is getting ready to kick off its annual Anniversary Sale.

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Topics: Market Research, Retail, Fashion

How Will Delivery Apps Navigate the Post Pandemic World? What the Market Research Says

Posted by TrendSource on 6/3/21 9:16 AM

As the pandemic recedes, third-party delivery companies like DoorDash, Grubhub, and Uber Eats, which all remain unprofitable, are facing something of an existential crisis.

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Topics: Market Research, Food Service, Grocery, Retail, Digital Technology, Grocery Delivery, Delivery

Retail Market Research: As Inflation Drives Prices Up, Walmart Keeps Rolling Them Back

Posted by TrendSource on 5/20/21 9:23 AM

We’ve heard the warnings for months: Inflation is coming to grocery, to the housing market, to anything with a price it seems. With Consumer Packaged Goods (CPG) and other grocery items in particular, as the costs of raw materials increase owing to broken supply chains and reduced production capacities, the cost of typical household goods is on the rise.

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Topics: Market Research, Grocery, Retail, Manufacturing, COVID-19

Retailers Must Prepare for Return to In-Store Shopping

Posted by TrendSource on 4/15/21 10:47 AM

As COVID (hopefully!) recedes, consumers have reentered brick & mortar retail locations only to find them in various states of chaos. Among the offenses, according to CNBC, sales floors converted into staging areas for online orders, half-empty shelves, unpacked inventory, piles of unsorted clothes and other goods, and employees darting around preparing orders for curbside pickup.

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Topics: Market Research, Omnichannel, Retail, Amazon, COVID-19

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