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Our Favorite (and Most Popular) Market Research Blogs of 2021

Posted by TrendSource on 12/16/21 8:00 AM

This year was supposed to be our version of the roaring twenties. Well, there was roaring, and it was indeed 2021, but this year was anything but a party.

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Topics: Market Research, Food Service, Marketing, Retail, CPG, Manufacturing, Entertainment, COVID-19, Health and Fitness

Market Research: DoorDash Testing Ultra-Fast Delivery, Full-Time Employment in NYC

Posted by TrendSource on 12/10/21 10:36 AM

DoorDash is testing a new service and structure, introducing a pilot program called DashMart in the predominately well-to-do Chelsea neighborhood in New York. The program promises what the company calls “ultra-fast delivery” within 10-15 minutes of placing an order.

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Topics: Food Service, Grocery, Retail, Digital Technology, Grocery Delivery, Delivery

How Can Cyber Monday Sales be Down but Holiday Spending Up? Retail Market Research Has the Answer

Posted by TrendSource on 12/2/21 1:35 PM

Cyber Monday is behind us and we are now firmly in that surreal space between Thanksgiving and New Year’s, where retailers go hog wild for in-store holiday decorations and Mariah Carey’s immortal hit makes some Scrooges wish for death. But before we all retreat to our winter wonderlands, we need to look back on an a unique Cyber Monday in our very unique era.

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Topics: Market Research, Holiday Shopping, Consumer Behavior, Retail, Consumer Buying Behavior

Retail Market Research: Home Depot Building on a Strong Pandemic Foundation

Posted by TrendSource on 11/18/21 11:26 AM

Home Depot is continuing its hot streak with yet another banger of a quarter—Q3 sales came in at $36.8 billion, easily beating Wall Street forecasts. Their year-over-year sales continue to climb, increasing 5.5% in the US and 6.1% globally; this year alone, their stock has soared nearly 50%, currently trading at a record high.

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Topics: Market Research, Retail, Supply Chain, COVID-19

Online Retailers Have Trained Customers to Expect Free and Easy Returns; Can Market Research Help Them Adjust their Expectations?

Posted by TrendSource on 10/14/21 4:10 PM

The first shopping date I ever had with my man was in his living room on a Saturday afternoon. I watched him as he opened the Nordstrom Rack app, proceeded to place roughly 15 (yes, fifteen) button-down dress shirts into his cart, and checkout.

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Topics: Market Research, Online, Customer Intercepts, Retail, Digital Technology, Panel Surveys, Amazon

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