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How Market Research is Helping Amazon Unlock its Key for Business Program

Posted by TrendSource on 10/7/21 4:37 PM

Over the last year or so, Amazon has quietly been deploying a sales team in markets across the country, courting building managers, whose consent they need to install Amazon Key for Business, a keyless entry system the retailer promises will streamline its last-mile logistics and user experience. The installation, technology, and maintenance are free of charge—Amazon will foot the bill to make entry systems compatible with their Key for Business program.

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Topics: Market Research, Retail, Delivery, Amazon

Vaccination Mandates, Manufacturing Labor, and Market Research: Biden's New COVID Action Plan

Posted by TrendSource on 9/16/21 9:51 AM

The Biden administration is seeking to require businesses with more than 100 employees to mandate vaccination or weekly testing among their workforces. In response, earlier this week, one of the nation’s largest trade groups reached out to the administration with a series of questions and concerns, not challenging the potential new policy but instead pleading for clarity and consistency in its implantation and application.

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Topics: Market Research, Retail, CPG, Manufacturing, Labor, COVID-19

Amazon’s Grocery Checkout and Payment Technology to Spread Among Retailers

Posted by TrendSource on 9/10/21 8:35 AM

Amazon is bringing its checkout-free experience to Whole Foods, or at least to two Whole Foods locations, meaning shoppers in its upstream grocery store will soon be able to fill their bags and walk out without checking out.

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Topics: Market Research, Grocery, Technology, Retail, Panel Surveys, Amazon

Omnichannel Focused Disney Outsources Retail Operations to Target: What the Retail Market Research Says

Posted by TrendSource on 8/26/21 11:38 AM

Target and Disney are expanding their partnership, bringing more and more Disney shops (not to be confused with Disney Stores—more on that later) to Target locations around the country. These dedicated Disney spaces, essentially a store within a store, will sell toys, costumes, clothing, and games all built around Disney’s IP.

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Topics: Omnichannel, Retail, Manufacturing, COVID-19

Victoria’s Secret Lost Touch with Its Consumers: How Market Research Methodologies Can Help

Posted by TrendSource on 7/29/21 11:13 AM

Victoria’s Secret is working hard to rebrand itself. After falling out of cultural relevance over the last several years, the company is finally ready to acknowledge that it is desperately in need of a refresh.

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Topics: Market Research, Retail, Fashion, Panel Surveys, Competitor Analysis

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