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DoorDash is testing a new service and structure, introducing a pilot program called DashMart in the predominately well-to-do Chelsea neighborhood in New York. The program promises what the company calls “ultra-fast delivery” within 10-15 minutes of placing an order.

Last week, Nike filed trademark papers to protect their iconic logos (the swoosh and the “Jumpman” Air Jordan) and slogan (“Just Do It”) in digital spaces.

The first shopping date I ever had with my man was in his living room on a Saturday afternoon. I watched him as he opened the Nordstrom Rack app, proceeded to place roughly 15 (yes, fifteen) button-down dress shirts into his cart, and checkout.

As restaurants reopen and capacity limits hopefully become a thing of the past, online reservation platforms like Yelp, Open Table, and Resy are all booming. Diners want a seat at their favorite restaurant and, for the time being, operators are all too happy to outsource this function to third party platforms.

As the pandemic recedes, third-party delivery companies like DoorDash, Grubhub, and Uber Eats, which all remain unprofitable, are facing something of an existential crisis.