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Online Retailers Have Trained Customers to Expect Free and Easy Returns; Can Market Research Help Them Adjust their Expectations?

Posted by TrendSource on 10/14/21 4:10 PM

The first shopping date I ever had with my man was in his living room on a Saturday afternoon. I watched him as he opened the Nordstrom Rack app, proceeded to place roughly 15 (yes, fifteen) button-down dress shirts into his cart, and checkout.

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Topics: Market Research, Online, Customer Intercepts, Retail, Digital Technology, Panel Surveys, Amazon

Food Service Market Research: The Future of Online Reservations

Posted by TrendSource on 7/8/21 7:17 AM

As restaurants reopen and capacity limits hopefully become a thing of the past, online reservation platforms like Yelp, Open Table, and Resy are all booming. Diners want a seat at their favorite restaurant and, for the time being, operators are all too happy to outsource this function to third party platforms.

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Topics: Market Research, Food Service, Digital Technology, COVID-19

How Will Delivery Apps Navigate the Post Pandemic World? What the Market Research Says

Posted by TrendSource on 6/3/21 9:16 AM

As the pandemic recedes, third-party delivery companies like DoorDash, Grubhub, and Uber Eats, which all remain unprofitable, are facing something of an existential crisis.

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Topics: Market Research, Food Service, Grocery, Retail, Digital Technology, Grocery Delivery, Delivery

The NFT Boom, Market Research, and William Shatner's Teeth

Posted by TrendSource on 5/6/21 10:37 AM

OK, it’s time to talk about non-fungible tokens, popularly called NFTs (if you don’t understand what this is, give me a sec, we will get there). The NFT market tripled in value to $250 million in 2020; in the first three months of 2021, consumers spent more than $200 million on NFTs.

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Topics: Market Research, Digital Technology, Crypto

Shoe Manufacturers, the Shoe Resale Market, and the Nike-Hebert Scandal

Posted by TrendSource on 3/4/21 8:56 AM

Earlier this week, a bona fide controversy erupted among sneakerheads—shoe collectors who often turn to the reseller market to secure coveted, rare, and flashy shoes unavailable on manufacturers' direct-to-consumer channels. Joe Hebert, a 19-year-old shoe reseller, was profiled by a Bloomberg reporter who discovered that Hebert’s mother, Ann, was Nike’s Vice President and General Manager for North America. This means that Joe’s mom worked for the very company whose shoes he acquired en masse and sold at huge profits, earning up to $300,000 per month.

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Topics: Market Research, Marketing, Retail, Digital Technology, Fashion, Manufacturing

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