DoorDash is testing a new service and structure, introducing a pilot program called DashMart in the predominately well-to-do Chelsea neighborhood in New York. The program promises what the company calls “ultra-fast delivery” within 10-15 minutes of placing an order.
Market Research: DoorDash Testing Ultra-Fast Delivery, Full-Time Employment in NYC
Topics: Food Service, Grocery, Retail, Digital Technology, Grocery Delivery, Delivery
Nike’s Digital Future: What the Fashion Market Research Says
Last week, Nike filed trademark papers to protect their iconic logos (the swoosh and the “Jumpman” Air Jordan) and slogan (“Just Do It”) in digital spaces.
Topics: Market Research, Digital Technology, Fashion, Metaverse
Online Retailers Have Trained Customers to Expect Free and Easy Returns; Can Market Research Help Them Adjust their Expectations?
The first shopping date I ever had with my man was in his living room on a Saturday afternoon. I watched him as he opened the Nordstrom Rack app, proceeded to place roughly 15 (yes, fifteen) button-down dress shirts into his cart, and checkout.
Topics: Market Research, Online, Customer Intercepts, Retail, Digital Technology, Panel Surveys, Amazon
Food Service Market Research: The Future of Online Reservations
As restaurants reopen and capacity limits hopefully become a thing of the past, online reservation platforms like Yelp, Open Table, and Resy are all booming. Diners want a seat at their favorite restaurant and, for the time being, operators are all too happy to outsource this function to third party platforms.
Topics: Market Research, Food Service, Digital Technology, COVID-19
How Will Delivery Apps Navigate the Post Pandemic World? What the Market Research Says
As the pandemic recedes, third-party delivery companies like DoorDash, Grubhub, and Uber Eats, which all remain unprofitable, are facing something of an existential crisis.
Topics: Market Research, Food Service, Grocery, Retail, Digital Technology, Grocery Delivery, Delivery