The first shopping date I ever had with my man was in his living room on a Saturday afternoon. I watched him as he opened the Nordstrom Rack app, proceeded to place roughly 15 (yes, fifteen) button-down dress shirts into his cart, and checkout.
What did you do over Thanksgiving weekend? I, for one, got embarrassingly drunk embarrassingly early in my cousin’s backyard, but it seems that my fellow citizens took a more prudent path, spending a good chunk of their time shopping deals from Thanksgiving through Black Friday and all the way to Cyber Monday. Americans spent roughly $39 billion over this five-day period.
As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible.
Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that.
Celebrity increasingly drives digital purchases—as we described last week, this is already happening in fashion where Rihanna and Kylie Jenner are as hot as hot can be. But does celebrity drive restaurant traffic?