The first shopping date I ever had with my man was in his living room on a Saturday afternoon. I watched him as he opened the Nordstrom Rack app, proceeded to place roughly 15 (yes, fifteen) button-down dress shirts into his cart, and checkout.
Online Retailers Have Trained Customers to Expect Free and Easy Returns; Can Market Research Help Them Adjust their Expectations?
Topics: Market Research, Online, Customer Intercepts, Retail, Digital Technology, Panel Surveys, Amazon
Black Friday, Cyber Monday, and Retail Market Research in a Pandemic
What did you do over Thanksgiving weekend? I, for one, got embarrassingly drunk embarrassingly early in my cousin’s backyard, but it seems that my fellow citizens took a more prudent path, spending a good chunk of their time shopping deals from Thanksgiving through Black Friday and all the way to Cyber Monday. Americans spent roughly $39 billion over this five-day period.
Topics: Market Research, Online, Holiday Shopping, Omnichannel, Retail, COVID-19
Retail Market Research: How Coronavirus Has Accelerated the Race to Omnichannel
As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible.
Topics: millennials, Market Research, Online, Omnichannel, Retail, Digital Technology, COVID-19
The Swoosh Leaves the Smile: What Retail Market Research Says About Nike’s Departure from Amazon
Nike is quitting the cult of Amazon, opting to end its two-year pilot wholesale partnership with the online retailer, pursuing instead its own Direct to Customer (DTC) platforms while also strengthening key retail relationships with particular omnichannel retailers. It’s not a total break up, however, as Nike noted its app will continue to run on Amazon Web Services (AWS), so, yeah, there’s that.
Topics: Online, Omnichannel, Retail, Digital Technology, Fashion, Manufacturing, Amazon, Beyoncé
Celebrity Chefs, Food Service Market Research, and Drawing Traffic
Celebrity increasingly drives digital purchases—as we described last week, this is already happening in fashion where Rihanna and Kylie Jenner are as hot as hot can be. But does celebrity drive restaurant traffic?
Topics: Market Research, Food Service, Online, Social Media, Food