Victoria’s Secret is working hard to rebrand itself. After falling out of cultural relevance over the last several years, the company is finally ready to acknowledge that it is desperately in need of a refresh.
Last week, we described the nearly untenable position retailers find themselves in as they necessarily mandate in-store mask use for locations across the country but do so without a national order in place, leaving them to enforce policies even in states that do not require masks at this time. As we asked last week, how, particularly as the mask divide gets increasingly contentious, are retailers to enforce their policies?
Grocery Outlet Bargain Market, which recently went public and now trades as GO, just keeps on GOing. In their first earnings report, the company posted double-digit sales increases, beat their earnings forecast, and increased same-store sales by 5.8%. They’ve posted fifteen (15!) consecutive years of positive comps, hitting in $1.25 billion in net sales in the first half of 2019, up 11.2% from their $1.13 billion in the previous year.
Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.
Yeah, we know it’s summer, but at TrendSource, school is about to start up again. That’s because we are starting a new blog project, Market Research 101. Each week, we will break down a particular market research methodology, explaining what is is, how it’s used, and everything else you need to know. First up, Panel Surveys!