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Cash, Content, and Campaign: How Market Research Helped AMC Theaters Rebound

Posted by TrendSource on 10/28/21 4:38 PM

Have you seen Dune yet? Did you watch it at home on HBO Max, or did you go to the movie theater? If your answer was the theater, well, you are not alone. Dune just had the biggest domestic opening weekend since the pandemic began, raking in over $40 million.

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Topics: Market Research, Panel Surveys, VOC, Entertainment, COVID-19

Vegan Fast Food, Food Service Market Research, and McDonald’s McPlant Burger

Posted by TrendSource on 11/12/20 8:45 AM

McDonald’s is finally giving into the meatless moment, announcing their plan to slowly roll out a vegan patty, the McPlant, over the course of 2021. For industry watchers, this is not unexpected--vegan options have gone from niche to mainstream and several of McDonald’s biggest competitors have already added Beyond and Impossible patties to their menus.

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Topics: Market Research, Food Service, Millenials, VOC, vegan

Market Research 101: What is a Shop Along?

Posted by TrendSource on 8/15/19 8:28 AM

The first month of school always seems to fly by, right? Getting to know new people, meeting and dreaming about your newest crush, finding your place in the class, and of course sizing up your new teacher—yup, that first month just flies by.
So why should it be any different with Market Research 101 where, we are shocked to realize, we have already completed our first month of Market Research learning? So far, we’ve covered panel surveys, customer intercepts, and focus groups, and today it’s time for shop-alongs.

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Topics: Grocery, Retail, Shopalong, VOC, Manufacturing, Market Research 101

Food Service Market Research: Subway Going off the Rails?

Posted by TrendSource on 5/3/18 9:00 AM

As the New York City Subway System slowly erodes into decay, its namesake, Subway restaurants, is facing a similar pickle: too many years of unregulated growth, lack of internal improvements, a confounding value proposition, and in-fighting are all sending the restaurant off the rails.

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Topics: Market Research, Food Service, Strategic Consulting, VOC, Food

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