McDonald’s is finally giving into the meatless moment, announcing their plan to slowly roll out a vegan patty, the McPlant, over the course of 2021. For industry watchers, this is not unexpected--vegan options have gone from niche to mainstream and several of McDonald’s biggest competitors have already added Beyond and Impossible patties to their menus.
Vegan Fast Food, Food Service Market Research, and McDonald’s McPlant Burger
Topics: Market Research, Food Service, Millenials, VOC, vegan
When Social Justice Meets Public Health: Face Masks, Corporate Politics, and Black Lives Matter
Two weeks ago, we wrote about Black Lives Matter, last week about face masks. And now, it seems, these two unnecessarily divisive issues have coalesced, and companies have been facing criticism for dress code policies that allow or forbid employees from wearing Black Lives Matter face masks, pins, and other attire.
Topics: Market Research, Food Service, Millenials, COVID-19, Political Corporate Social Responsibility
As the Nation Protests, Companies Are Coming off the Sideline: What the Market Research Says
You don’t need me to tell you what’s been happening in our country over the last two weeks, as mass protests have gained unprecedented momentum to redress the systemic racism that endangers and degrades Black people. And you certainly don’t need me to tell you what’s right and wrong--hopefully you’ve already figured that one out for yourself, and, besides, this is a market research blog.
Topics: Market Research, Millenials, Marketing, Political Corporate Social Responsibility
CBD in C-Stores: Combining Cannabis and C-Store Market Research
E-Alternative Solutions (EAS), a vaping and tobacco manufacturer, has developed a line of cannabidiol (CBD) tinctures specifically for C-store impulse aisles. Branded Forth Cannabidiol (CBD), the products come in single-serving 300 and 600 milligram sizes and are full spectrum CBD (more on that later) with hemp, strawberry lemon, cool mint, citrus berry, and peppermint flavors.
Topics: Market Research, Compliance, Millenials, C-Store, cannabis
Kids Menus Are Growing Up: What the Food Industry Market Research Says
Topics: Market Research, Food Service, Millenials, Food, Alcohol