With the release of iOS 14.5, Apple has made significant changes to how apps on its devices can track users for the purpose of targeted advertising. With its new App Tracking Transparency (ATT) policy Apple gives users the choice to opt out of data tracking, meaning they can control what data companies can access and through which apps.
A couple of weeks ago, we talked about post-pandemic marketing efforts, noting that companies are shifting the ways they talk to consumers as vaccination swings into overdrive. As we observed then, new ads built around perseverance (and oftentimes around sex) appear every day, as marketing tones necessarily shift.
We love data and research here at TrendSource, but we are also a little bit superstitious. So, as we push towards spring, higher COVID-19 vaccination and lower infection rates are cause for optimism—the numbers seem to indicate we are turning a corner. But at the same time, we don’t want to jinx it.
Earlier this week, a bona fide controversy erupted among sneakerheads—shoe collectors who often turn to the reseller market to secure coveted, rare, and flashy shoes unavailable on manufacturers' direct-to-consumer channels. Joe Hebert, a 19-year-old shoe reseller, was profiled by a Bloomberg reporter who discovered that Hebert’s mother, Ann, was Nike’s Vice President and General Manager for North America. This means that Joe’s mom worked for the very company whose shoes he acquired en masse and sold at huge profits, earning up to $300,000 per month.
The pandemic has undeniably been a boon for third-party food delivery companies. DoorDash, as we described late last year, posted profits for the first time in its history, owing largely to pandemic-fueled deliveries to the suburbs. Similarly, Uber told investors late last year that it too expects to finally hit profitability, likely by the end of 2021, owing largely to—you guessed it—UberEats.