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Juneteenth Finally Is Having Its Moment in the Spotlight; Corporations are Noticing

Posted by TrendSource on 6/18/21 11:40 AM

This Saturday is Juneteenth, a holiday celebrated in African American communities for over 150 years that has flown under the popular (white) cultural radar since its inception. But that has changed over the last two years as Black Lives Matter protests gained momentum and sparked interest from allies and attention from corporations.

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Topics: Market Research, Marketing, Political Corporate Social Responsibility

Marketing and Advertising Market Research: Facebook, Apple, and Digital Tracking

Posted by TrendSource on 4/29/21 8:47 AM

With the release of iOS 14.5, Apple has made significant changes to how apps on its devices can track users for the purpose of targeted advertising. With its new App Tracking Transparency (ATT) policy Apple gives users the choice to opt out of data tracking, meaning they can control what data companies can access and through which apps.

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Topics: Market Research, Marketing

Vaccination Promotions: What Market Research Says About Giveaways or Vaccinated Customers

Posted by TrendSource on 3/25/21 9:08 AM

A couple of weeks ago, we talked about post-pandemic marketing efforts, noting that companies are shifting the ways they talk to consumers as vaccination swings into overdrive. As we observed then, new ads built around perseverance (and oftentimes around sex) appear every day, as marketing tones necessarily shift.

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Topics: Market Research, Marketing, cannabis, COVID-19

Of Perseverance and Saliva: What Should Advertising Campaigns Look Like Post-Pandemic?

Posted by TrendSource on 3/11/21 9:17 AM

We love data and research here at TrendSource, but we are also a little bit superstitious. So, as we push towards spring, higher COVID-19 vaccination and lower infection rates are cause for optimism—the numbers seem to indicate we are turning a corner. But at the same time, we don’t want to jinx it.

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Topics: Market Research, Marketing, COVID-19

Shoe Manufacturers, the Shoe Resale Market, and the Nike-Hebert Scandal

Posted by TrendSource on 3/4/21 8:56 AM

Earlier this week, a bona fide controversy erupted among sneakerheads—shoe collectors who often turn to the reseller market to secure coveted, rare, and flashy shoes unavailable on manufacturers' direct-to-consumer channels. Joe Hebert, a 19-year-old shoe reseller, was profiled by a Bloomberg reporter who discovered that Hebert’s mother, Ann, was Nike’s Vice President and General Manager for North America. This means that Joe’s mom worked for the very company whose shoes he acquired en masse and sold at huge profits, earning up to $300,000 per month.

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Topics: Market Research, Marketing, Retail, Digital Technology, Fashion, Manufacturing

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