Houseplants are having their moment in the sun, and millennials are shining on them.
Millennials, House Plants, and How Market Research Can Help Companies Target their Ideal Consumers
Topics: millennials, Market Research, Marketing, COVID-19
The Food Service Market Research Behind McDonald’s Travis Scott Meal
Go ahead and add Ronald McDonald and Travis Scott to the list of unlikely 2020 team ups, as the world’s hottest rapper and the world’s biggest burger joint recently unveiled a limited time promotion, the first celebrity-branded meal at McDonald's since the Michael Jordan extra value meal in the mid 1990s.
Topics: millennials, Market Research, Food Service, Marketing, Social Media
Retail Market Research: How Coronavirus Has Accelerated the Race to Omnichannel
As retailers prepare to reopen their doors, there are immediate needs to be addressed: Compliance with local restrictions, realigning resources, and, most importantly, ensuring employees and customers both feel and are as safe as possible.
Topics: millennials, Market Research, Online, Omnichannel, Retail, Digital Technology, COVID-19
Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says
In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)
Topics: millennials, Market Research, Marketing, Alcohol, Beyoncé
Retail Market Research: On the Blending of Home and Retail
Malls, if recent southern California developments are to be believed, are trying to become more like homes. Indeed, as brick-and-mortar retail steadily loses foot traffic to second-screen, at-home shopping, traditional retail spaces are reconsidering their value proposition in a post-anchor store world, and it seems some are proposing they become more like a home.
Topics: millennials, Market Research, Omnichannel, Retail, Digital Technology, cannabis