This year was supposed to be our version of the roaring twenties. Well, there was roaring, and it was indeed 2021, but this year was anything but a party.
Have you seen Dune yet? Did you watch it at home on HBO Max, or did you go to the movie theater? If your answer was the theater, well, you are not alone. Dune just had the biggest domestic opening weekend since the pandemic began, raking in over $40 million.
Retailtainment has been evolving, getting bigger, getting broader, and getting bolder. How else to explain malls anchoring themselves with ski-runs, trampoline parks, and even small-scale amusement parks? Coined in 1999 by US sociologist George Ritzer, the term retailtainment refers to “the use of sound, ambience, emotion and activity to get customers interested in the merchandise and in the mood to buy it.” Sounds simple enough, right?