We are back for the next round of Market Research 101, but before we wax poetically about another market research methodology, we must acknowledge: we are nearing the end of our digital market research seminar. Sadly, all good things must come to an end and Market Research 101 is getting there quickly.
It’s Thursday, which means another installment of Market Research 101, and we hope you are as excited as we are (which, for the record, is quite excited—we are total market research nerds!).
Continuing our Market Research 101 series, today we will be discussing Net Promoter Scores, abbreviated NPS, the third and final component in our new online Brand Health suite. As with any online methodology, it is important to remember that these methodologies are often best paired with other market research tools to best monitor your business in an omnichannel world.
What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!
Brand health is tricky these days, and TrendSource has developed a suite of products to help businesses keep real-time tabs on the things people are saying about them. Over the next three weeks, we will be presenting these brand health products as part of our Market Research 101 series, telling you everything you need to know about the cutting edge of online market research.