Continuing with our introduction of TrendSource’s new Brand Health Suite, this week we are continuing Market Research 101 with everything you need to know about Sentiment Analysis.
What is sentiment analysis, what can sentiment analysis tell you, and how does it fit into a broader brand health tracking program? We’re here to explain and we feel great about it!
Topics: Food Service, Marketing, Grocery, Retail, CPG, Manufacturing, Market Research 101, Brand Health, Sentiment Analysis
Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.
Topics: Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis
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