Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via digital channels starting in December, and will be sold at the retail level within the first quarter of 2021.
CPG Market Research: Will Pepsi’s Driftwell Prove a CBD Wolf in Functional Beverage Clothing?
Topics: Market Research, CPG, Manufacturing, Beverage, cannabis, COVID-19
Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many adult beverages.
Topics: Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis
Anheuser Busch Acquires Cutwater, Needs Beverage Industry Market Research Moving Forward
Gosh, it must seem like we always want to talk about booze at TrendSource, but did you hear that beer giant Anheuser Busch, part of the ABInBev conglomerate, recently purchased Cutwater, upstart distiller and crafter of canned cocktails? Honestly this market research blog just follows the news and, these days, and lately it all seems to come with an alcohol content.
Topics: Market Research, CPG, Panel Surveys, Beverage, Alcohol
Seven Market Research Topics We Can’t Wait to Blog About in 2019
It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.
Topics: Market Research, Retail, CPG, Manufacturing, Food, vegan, Beverage, Alcohol, C-Store
How Bud Light is Trying to Keep Up with Shifting Tastes (hint: Beverage Industry Market Research)
Lately it seems as though Bud Light has fewer and fewer buddies.
Facing challenges from the domestic craft beer revolution, foreign imports, and wine and spirits, brands like Bud Light have seen their sales and market share erode over the past several years.
Topics: Millenials, Marketing, CPG, Tom Brady, Beverage