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As we begin AEP 2022, Medicare Supplement Providers are in constant contact with potential customers at a variety of touchpoints, including phone calls, formal and informal events, and 1:1 appointments. In order to accommodate this influx of consumers, Supplement Providers expand their sales force, meaning that oftentimes relatively newer employees are immediately in prime time, on the front lines and in CMS’s crosshairs.

As we approach the Annual Election Period (AEP), supplement providers are rightly preparing their call center and in-person sales force for increased volume and heightened regulatory attention from the Center for Medicare/Medicaid Services (CMS).

The Annual Election Period (AEP) is a period of time in which Medicare-eligible people are given the opportunity to shop for and commit to new Medicare supplemental plans. In 2022, AEP occurs between October 15 and December 7.

Last year, the CMS compliance industry, and the Medicare Supplement Providers it regulates, had to adapt on the fly to an unprecedented situation that was both frightening and confusing. With only a few months before the Annual Enrollment Period (AEP) began, the COVID-19 pandemic led to lockdowns that made in-person events ill-advised and, ultimately, untenable.

We are back for the next round of Market Research 101, but before we wax poetically about another market research methodology, we must acknowledge: we are nearing the end of our digital market research seminar. Sadly, all good things must come to an end and Market Research 101 is getting there quickly.