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As the Annual Election Period (AEP) 2022 comes to a close, Medicare Supplement Providers are finally exhaling, having made it through the busiest and riskiest time of year. Their sales reps have given hundreds of presentations, fielded thousands of questions, and answered tens of thousands of inbound calls.

CMS formal events require Sales Reps to channel their inner toastmaster, giving a prescheduled presentation to Medicare-eligible attendees regarding a company’s Medicare Supplement plans. During these presentations, and the question and answer sessions that follow, they must provide accurate and accessible information while remaining mindful of strict CMS guidelines.

CMS informal events require Sales Reps to think quickly on their feet as they field inquiries from potential customers regarding Medicare Supplements. Unlike formal events—which have a prescribed start time and feature a planned presentation before a scheduled Q&A session—at informal events, Sales Reps must essentially engage in impromptu 1:1 conversations with consumers.

As we continue through the Medicare’s Annual Election Period (AEP), consumers are engaging Medicare Supplement Providers at multiple sales touchpoints, including phone calls, informal and formal events, and even 1:1 appointments.

As we approach the home stretch of CMS AEP 2022, we at TrendSource have started to get an idea about the different types of violations occurring at specific touchpoints.