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Evencia Leite

Evencia Leite
Evencia brings over 16 years of experience in business development, brand management, sales and marketing in the retail category. She was a key player in launching product lines for retailers such as Nordstrom, QVC, HSN, Amazon.com, Walmart and Anthropologie. Prior to joining TrendSource, she co-founded Sesh, Inc., a SAAS company that caters to ecommerce. Sesh brought forth the first co-browsing SAAS, catapulting the customer experience to the next level from both the customer service and online shopping satisfaction perspectives, which ultimately lead to strong customer loyalty. Drawing from her rich background, Evencia takes a consultative approach with her clients to ensure they reach their objectives.
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Recent Posts

Companies Look Inward to Develop a Great Customer Experience

Posted by Evencia Leite on 4/23/14 1:15 PM

It may seem overly simplistic to suggest that companies must look in the mirror and build the best “self” they can before anyone else will truly love them. Or maybe it sounds more like an episode of Dr. Phil. Regardless, it is good advice and the hot topic at this year’s Customer Experience Leadership Conference held in New York City.

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Topics: Market Research, Food Service, Featured, Retail

Done Right – Convergence Yields Customer Loyalty

Posted by Evencia Leite on 2/12/14 9:29 AM

Customers are like wild herds of terrible-twos. They want what they want, when they want it, and are fickle enough to simply walk over you to get to the next retailer that will give it to them their way. After all, we are in the Age of the Customer. Customers are demanding! Not your first time hearing this, I presume.

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Topics: Market Research, Featured, Retail

Moment of Truth: The Real Holiday Shopping 2013 Story

Posted by Evencia Leite on 1/27/14 7:50 AM

Treadmill lines at the gym have replaced the long lines at checkout and our recycling bins are full of gift wrap. We measured how consumers intended to spend their dollars during the 2013 holiday season in our Pre-Holiday Insights Study (infographic here), but how did their intentions hold up against their actual spending habits? Our Post-Holiday Study is finally here to answer those questions!

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Topics: Market Research, Featured, Retail

Thanksgiving Study: A Stuffing Complete with Consumer Insights

Posted by Evencia Leite on 11/25/13 10:26 AM

 

As hard as it is to believe, another Holiday Season is upon us; the hustle and bustle has already begun. Starting with the wonderfully wholesome tradition of gathering with loved-ones on a Thursday in late November, giving thanks for our blessings and of course, eating ourselves into oblivion, we call this great ritual Thanksgiving. So, what does this look like for most of us? TrendSource looked to our wINput mobile app users for the answers. Here are the results of our Thanksgiving Consumer Insights Study. #SurveySays…

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Topics: Market Research, Featured, Grocery

A Holiday Story: 2013 Pre-Holiday Consumer Insights Survey

Posted by Evencia Leite on 11/22/13 12:35 PM

‘Tis the season for holiday consumer insights! With that in mind, the TrendSource team gathered around the fire, wearing our footed, one-piece pajamas for milk and cookies and, more importantly, the unveiling of the 2013 Pre-Holiday Buying Intentions Survey results. The results were more exciting than catching a glimpse of Santa! Ho, Ho, Ho and away we go! Let’s break it down.

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Topics: Market Research, Featured, Retail

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