It may seem overly simplistic to suggest that companies must look in the mirror and build the best “self” they can before anyone else will truly love them. Or maybe it sounds more like an episode of Dr. Phil. Regardless, it is good advice and the hot topic at this year’s Customer Experience Leadership Conference held in New York City.
Customers are like wild herds of terrible-twos. They want what they want, when they want it, and are fickle enough to simply walk over you to get to the next retailer that will give it to them their way. After all, we are in the Age of the Customer. Customers are demanding! Not your first time hearing this, I presume.
Treadmill lines at the gym have replaced the long lines at checkout and our recycling bins are full of gift wrap. We measured how consumers intended to spend their dollars during the 2013 holiday season in our Pre-Holiday Insights Study (infographic here), but how did their intentions hold up against their actual spending habits? Our Post-Holiday Study is finally here to answer those questions!
As hard as it is to believe, another Holiday Season is upon us; the hustle and bustle has already begun. Starting with the wonderfully wholesome tradition of gathering with loved-ones on a Thursday in late November, giving thanks for our blessings and of course, eating ourselves into oblivion, we call this great ritual Thanksgiving. So, what does this look like for most of us? TrendSource looked to our wINput mobile app users for the answers. Here are the results of our Thanksgiving Consumer Insights Study. #SurveySays…
‘Tis the season for holiday consumer insights! With that in mind, the TrendSource team gathered around the fire, wearing our footed, one-piece pajamas for milk and cookies and, more importantly, the unveiling of the 2013 Pre-Holiday Buying Intentions Survey results. The results were more exciting than catching a glimpse of Santa! Ho, Ho, Ho and away we go! Let’s break it down.