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Of Return Fraud and Public Relations: What The Retail Market Research Says

Posted by TrendSource on 3/27/18 1:13 PM

Consumers and consumer rights groups are calling foul after discovering that many of the nation’s top retailers—with the help of Irvine-based firm The Retail Equationkeep a database of customer’s personal information and transaction history in order to suss out and reject fraudulent returns. Though TRE, described as a credit bureau for retail returns, has not (and will not) release its client list, they do claim to work with 11 of the nation’s top-50 retailers. Various outlets have constructed a partial listing, including: CVS, Sephora, Dick’s Sporting Goods, JC Penny, The Home Depot, Victoria’s Secret, Best Buy, and Nike.  

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Topics: Customer Perceptions, Strategic Consulting, Customer Experience Management, Big Data, Technology, Retail, Data Collection

Retailers Face the Mobile App Challenge

Posted by Evencia Leite on 9/30/15 10:00 AM

At first glance, retail apps seem like an easy natural fit to enhance the customer experience, drive loyalty, and increase revenue.  App usage is growing very quickly, especially in the retail vertical.  Below are a few stats to illustrate how far they have come and where they are today. 

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Topics: Customer Perceptions, Mobile, Consumer Electronics, Mobile Apps, Customer Experience, Consumer Behavior, Technology, Retail

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