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Big data

TrendSource 03/27/2018 Customer Perceptions, Strategic Consulting, Customer Experience Management, Big Data, Technology, Retail, Data Collection

Of Return Fraud and Public Relations: What The Retail Market Research Says

Of Return Fraud and Public Relations: What The Retail Market Research Says

Consumers and consumer rights groups are calling foul after discovering that many of the nation’s top retailers—with the help of Irvine-based firm The Retail Equation—keep a database of customer’s personal information and transaction history in…
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