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Of Return Fraud and Public Relations: What The Retail Market Research Says

Posted by TrendSource on 3/27/18 1:13 PM

Consumers and consumer rights groups are calling foul after discovering that many of the nation’s top retailers—with the help of Irvine-based firm The Retail Equationkeep a database of customer’s personal information and transaction history in order to suss out and reject fraudulent returns. Though TRE, described as a credit bureau for retail returns, has not (and will not) release its client list, they do claim to work with 11 of the nation’s top-50 retailers. Various outlets have constructed a partial listing, including: CVS, Sephora, Dick’s Sporting Goods, JC Penny, The Home Depot, Victoria’s Secret, Best Buy, and Nike.  

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Topics: Customer Perceptions, Strategic Consulting, Customer Experience Management, Big Data, Technology, Retail, Data Collection

“100% of Bloggers are Handsome:” How Data Analytics and Reporting Can Go Wrong

Posted by TrendSource on 4/12/17 8:43 AM

Part 2 of 2. Click here for Part 1

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Topics: Market Research, Big Data, Integrated Reporting Solutions, Data Collection

“Clinton Wins!” 4 Steps to Ensure Quality Data Collection Methodologies

Posted by TrendSource on 3/31/17 8:48 AM

Garbage Data In, Garbage Data Analysis Out

Enough time has passed, we can talk about the election now, right? Good. So what the heck happened? A lot of pollsters and data scientists made a lot of predictions that, when all the votes were counted, proved wildly inaccurate.

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Topics: Market Research, Data Collection

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