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Heather Parker

Heather Parker
Heather joined TrendSource in December 2013 as Marketing Communications Manager. Heather holds a Bachelor’s degree in Communications and Media Arts and a Master’s degree in Business Administration with a specialization in Marketing. Stemming from her 7 years of experience in the marketing field, Heather is extremely passionate about all things marketing and strives to bring a unique, out-of-the-box perspective to the TrendSource team. She is continuously staying up-to-date on the new and exciting tools that become available in the ever-changing landscape that is marketing. In her spare time, Heather enjoys hiking, kayaking and traveling to new places.
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Recent Posts

Data Integration: The Evolution of Analytics

Posted by Heather Parker on 8/17/16 7:00 AM

The massive growth of technology has introduced new and improved ways to collect and analyze data. Further, the capabilities of these new technologies are leading to data integration never before seen or used – and they’re showing no signs of slowing down.

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Topics: Market Research, Analytics, Big Data

Disconnect: Mother’s Day Shoppers Not Meeting Mom’s Expectations

Posted by Heather Parker on 3/29/16 4:27 PM

Another year, another batch of Mother’s Day insights for retailers! Many consumers are already in planning mode (others haven’t given it a thought just yet). According to our 2016 Mother’s Day Consumer Insights Study, the majority of respondents begin thinking about their Mother’s Day purchases the month before the holiday; however, they don’t actually make their purchases until a week before.

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Topics: Market Research, Consumer Insights, Consumer Behavior, Mother's Day

The Need for Sustainability Driving Change in the Grocery Industry

Posted by Heather Parker on 3/14/16 3:20 PM

The health conscious consumer is stretching far beyond concerns of saturated fats and calorie counting. Several considerations have entered the minds of consumers that play a significant role in buying decisions:  

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Topics: Consumer Insights, Grocery, Consumer Behavior, Sustainablity

Mobile Technology Continues to Disrupt Traditional Holiday Shopping

Posted by Heather Parker on 2/16/16 1:00 PM

Historically, retailers have seen more foot traffic during the holiday shopping season than any other time of year. Yet like many other industries, the mobile movement is causing disruption to the traditional in-store experience.

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Topics: Consumer Insights, Consumer Research, Mobile, Consumer Surveys, Holiday Shopping, Consumer Behavior, Mobile Technology

Sustainability Makes its Way to Consumer Packaged Goods

Posted by Heather Parker on 1/5/16 12:38 PM

Every day, it seems consumers are less interested in frozen foods and canned vegetables and more interested in organic and free-range products. Companies going green is nothing new, but the changing needs of the consumer have led to the introduction of sustainability in the consumer packaged goods market. 

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Topics: CPG, Organic, Sustainablity

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