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Heather Parker

Heather Parker
Heather joined TrendSource in December 2013 as Marketing Communications Manager. Heather holds a Bachelor’s degree in Communications and Media Arts and a Master’s degree in Business Administration with a specialization in Marketing. Stemming from her 7 years of experience in the marketing field, Heather is extremely passionate about all things marketing and strives to bring a unique, out-of-the-box perspective to the TrendSource team. She is continuously staying up-to-date on the new and exciting tools that become available in the ever-changing landscape that is marketing. In her spare time, Heather enjoys hiking, kayaking and traveling to new places.
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Recent Posts

The Online Grocery Market: A Comparison

Posted by Heather Parker on 12/15/15 7:30 AM

There’s been a lot of talk about Amazon’s new service, Amazon Fresh. Available only in certain states, the service boasts same day and early morning delivery, meeting consumers’ needs as effectively as traditional grocers. But, there are plenty of players in the online grocery market. What’s the difference between online grocery retailers? And what’s on the horizon for traditional grocers?

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Topics: Online, Grocery, Grocery Delivery

Black Friday’s Seismic Shift

Posted by Heather Parker on 12/2/15 10:46 AM

The term Black Friday was coined in the 1960’s to kick off the holiday shopping season. But every year, retailers stretched savings further and further on either side of the notable shopping day. Cyber Monday launched decades later in 2005 by a division of the National Retail Federation. Historically, the deals on both days are fairly similar, but with the extended deals running before and after Black Friday/Cyber Monday, the lines are definitely blurring.

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Topics: Consumer Insights, Cyber Monday, Holiday Shopping, Black Friday

2015 Holiday Season: Consumer Buying Intentions Report

Posted by Heather Parker on 11/19/15 2:39 PM


Thanksgiving is right around the corner, but those fall decorating ideas are getting pushed to the wayside in the blink of an eye as retailers prepare for the onslaught of holiday shoppers. The results of the 2015 Pre-Holiday Consumer Buying Intentions Study are in and full of insights for retailers!

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Topics: Consumer Insights, Consumer Research, Shopper Insights, Holiday Shopping, Consumer Behavior, Retail

Brand Loyalty: No Such Thing as One Size Fits All

Posted by Heather Parker on 11/2/15 3:58 PM


Brand loyalty. There are many variations of the definition, but our favorite is the “extent of the faithfulness of consumers to a particular brand, expressed through repeat purchases.” Brand loyalty is an interesting concept because it matters greatly to all retailers.

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Topics: Customer Loyalty, Consumer Surveys, Consumer Behavior, Retail, Brand Loyalty

Trending: 2015 Back-To-School Shopper Insights

Posted by Heather Parker on 8/17/15 4:09 PM

Times are certainly changing. In elementary school, we used typewriters. We didn’t have Wikipedia or Google. We had library cards, not an Amazon Prime account. I was nearly graduating high school when I got my first flip phone. Nowadays, the average American child gets their first cell phone when they are just six years old.

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Topics: Market Research, Retail

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