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Black Friday’s Seismic Shift

Posted by Heather Parker on 12/2/15 10:46 AM

The term Black Friday was coined in the 1960’s to kick off the holiday shopping season. But every year, retailers stretched savings further and further on either side of the notable shopping day. Cyber Monday launched decades later in 2005 by a division of the National Retail Federation. Historically, the deals on both days are fairly similar, but with the extended deals running before and after Black Friday/Cyber Monday, the lines are definitely blurring.

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Topics: Consumer Insights, Cyber Monday, Holiday Shopping, Black Friday

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