It’s a set of personal questions that have enormous economic implications, one asked on family Zoom calls and in market research surveys alike: Have you received your stimulus check yet? How have/will you spend it? I’ve saved mine thus far, my best friend just bought a Yamaha keyboard with his. My mother paid down some debt, and a dear friend who has been out of work since the lockdowns began put his directly toward rent.
TrendSource Market Research: Stimulus Checks Inspire Little to No Non-Essential Spending
Topics: Market Research, Food Service, Consumer Insights, Consumer Research, Consumer Surveys, Consumer Behavior, Retail, COVID-19
Junk Food Surges Under COVID-19 Lockdowns: What the CPG Market Research Says
I recently heard a podcaster offer some free advice to listeners: Every couple of days, go try on your favorite pair of jeans. The sweatpants and pajamas most of us have made into our home uniforms (there is no away these days) conceal the ways our bodies might be changing under the coronavirus lockdown...but jeans, well, they tell the truth.
Topics: Market Research, Consumer Insights, Consumer Surveys, Grocery, CPG, Manufacturing, COVID-19
As Enhanced Coronavirus Guidelines Temporarily Slow Grocery Traffic, Grocery Industry Market Research is Essential
A lot happened this weekend, just like it seems to be happening every day for a while now. Zoom was revealed to be a security liability, GrubHub is facing some tough PR over the fees it charges restaurants, and there are early rumors that Apple may be looking to acquire Disney(!). Oh and Will Oremus over at Medium finally solved the great toilet paper mystery once and for all.
Topics: Consumer Insights, Consumer Surveys, Grocery, Consumer Behavior, Retail, Labor, COVID-19
COVID-19 Food Service Market Research: Delivery and Takeout Not Yet Taking Off
Last night, my boyfriend surprised me with sushi. For my birthday, he’d planned on taking me out to one of LA’s hottest sushi spots (SUGARFISH!) but, obviously, our state-imposed lockdown rotted that plan before it even got out of the water. So, though he said we would just postpone (you know, till things get normal again) he was actually making magic happen, ordering a birthday boy’s feast to-go, paying a little extra for a rushed delivery, and getting it all done without my knowledge.
Topics: Market Research, Food Service, Consumer Insights, Consumer Research, Food Safety, Delivery, COVID-19
Whether you work in the grocery industry or just rely upon it, it is at the top of your mind right now owing to the vital role it plays in keeping everybody fed and safe in the midst of what is becoming our new collective nightmare. It is a national barometer telling us how panicked people have become and how much they are already altering their routines; grocery stores have also become a flashpoint where these changes play out before us. Every day for the past couple of weeks, news outlets report on the chaos unfolding and how different grocery stores are rising to the challenge.
Topics: Market Research, Consumer Insights, Consumer Research, Grocery, Grocery Delivery, COVID-19