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With COVID-19, QSRs Must Look to Market Research, Labor, and Public Relations

Posted by TrendSource on 4/9/20 10:04 AM

Yesterday at about 11:30 AM, for no particular reason other than that we could, my man and I ordered 70 (yes, s-e-v-e-n-t-y) pieces of KFC popcorn chicken for $10, with free delivery to boot. Having recently abandoned any hopes that our Coachella/summer beach bodies will be of any use to us during a lockdown, we are determined to eat whatever the heck we want, whenever the heck we want it. It’s the form our grief takes.

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Topics: Food Service, Food Safety, Labor, COVID-19

COVID-19 Food Service Market Research: Delivery and Takeout Not Yet Taking Off

Posted by TrendSource on 3/26/20 10:11 AM

Last night, my boyfriend surprised me with sushi. For my birthday, he’d planned on taking me out to one of LA’s hottest sushi spots (SUGARFISH!) but, obviously, our state-imposed lockdown rotted that plan before it even got out of the water. So, though he said we would just postpone (you know, till things get normal again) he was actually making magic happen, ordering a birthday boy’s feast to-go, paying a little extra for a rushed delivery, and getting it all done without my knowledge.

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Topics: Market Research, Food Service, Consumer Insights, Consumer Research, Food Safety, Delivery, COVID-19

Omnichannel Initiatives and Food Service Market Research Drive Chipotle's Growth

Posted by TrendSource on 2/13/20 9:00 AM

Chipotle had themselves a heck of a fourth quarter to end a heck of a 2019. Despite renewed safety concerns and brazen violations of child labor laws, the fast casual pioneer has continued to drive same-store-sales growth. They also had a minor sensation with their limited-time-only carne asada offering. 

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Topics: Market Research, Food Service, Omnichannel, Digital Technology, Food Safety, Delivery

When Private Labels Aren't So Private: Trader Joe's, Sushi, and Grocery Market Research

Posted by TrendSource on 1/30/20 8:45 AM

Fuji Foods, the country’s largest provider of prepackaged sushi, issued a thirty-one-state recall last month with concerns that products sold under Okami and Trader Joe brands may contain listeria, an uncomfortable-at-best, deadly-at-worst food-borne bacteria. Yup, that’s right, Trader Joe’s gets their sushi from the same company that provides Walgreens, 7-Eleven, Food Lion, Golden Eagle, and a host of other grocers. And it got recalled. 

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Topics: Market Research, Food Service, Grocery, CPG, Food Safety, Food

Dine Alongs and Focus Groups: How Chipotle May Have Avoided its Stringy Cheese Incident

Posted by TrendSource on 10/11/17 7:08 AM

Chipotle has a cheesy problem, more specifically a queso one. After testing the new product in Colorado and California, the food purveyor—whose last 18 months have been, well, challenging—rushed it to market with much, much fanfare and the results have been less than impressive. According to Business Insider, only about 15% of customers are actually ordering the product, and it's reception on social media has been somewhere between caustic and molten.

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Topics: Market Research, Food Service, Restaurant, Fast Casual, Food Safety, Panel Surveys, Shopalong, Beyoncé

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