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Brand Loyalty: No Such Thing as One Size Fits All

Posted by Heather Parker on 11/2/15 3:58 PM

Brand loyalty. There are many variations of the definition, but our favorite is the “extent of the faithfulness of consumers to a particular brand, expressed through repeat purchases.” Brand loyalty is an interesting concept because it matters greatly to all retailers.

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Topics: Customer Loyalty, Consumer Surveys, Consumer Behavior, Retail, Brand Loyalty

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