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Disconnect: Mother’s Day Shoppers Not Meeting Mom’s Expectations

Posted by Heather Parker on 3/29/16 4:27 PM


Another year, another batch of Mother’s Day insights for retailers! Many consumers are already in planning mode (others haven’t given it a thought just yet). According to our 2016 Mother’s Day Consumer Insights Study, the majority of respondents begin thinking about their Mother’s Day purchases the month before the holiday; however, they don’t actually make their purchases until a week before.

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Topics: Market Research, Consumer Insights, Consumer Behavior, Mother's Day

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