Where are consumers shopping this Holiday Season? Well, we asked over 3,600 people where they intend to shop and ranked all the retailers they mentioned across age groups. No preset list of retailers was given to these respondents and their responses revealed some interesting differences.
While some of the results are not surprising such as the presence of popular multi-category retailers like Walmart, Amazon, Target and Best Buy, which are consistently top holiday shopping destinations, there were a few surprises…
A Closer Look Reveals…
For access to the complete 2012 Consumer Buying Intentions Study, including what consumers are saying about the top gift categories and products this holiday season, click here.
After the holidays, TrendSource will be conducting a follow-up study to analyze consumers' actual holiday shopping experiences and overall sentiments. If you’re interested in making the data impactful for your organization, send 1-2 key questions you want to know from holiday shoppers to sales@trendsource.com, and we will provide you with the finalized results at no charge.