TrendSource Trusted Insight unveiled its 2015 back-to-school shopper insights this week.  The results of 2,873 completed surveys by online respondents yielded interesting tech spending trends among parents of young students.

Spending is on the rise, particularly for pre-schoolers. Of those purchasing technology products, 70% shopping for pre-school, 75% shopping for elementary school and 74% shopping for middle school students plan to spend over $200!  In addition to increased spending on technology, device preferences are also changing. Shoppers prefer the touch screens of tablets and mobile phones to desktop computers. And with   16% of technology purchases taking place exclusively online, retailers will need to be mindful of the shift.

To review the complete consumer insights study, please click here