TrendSource Trusted Insight unveiled its 2015 back-to-school shopper insights this week. The results of 2,873 completed surveys by online respondents yielded interesting tech spending trends among parents of young students.
Spending is on the rise, particularly for pre-schoolers. Of those purchasing technology products, 70% shopping for pre-school, 75% shopping for elementary school and 74% shopping for
Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Back-to-School, Data Collection
According to the study, for households going back to school shopping this season, on average, they are shopping for 2 people going back to school. The majority of responding households indicated having students go back to elementary school (50%), followed by high school and college (37% and 36% respectively) and middle school (29%).
Topics: Market Research, Consumer Insights, Consumer Behavior, Back-to-School, Data Collection
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