TrendSource, a market research and strategic consulting firm, explains the new phrase coined retailization of healthcare and what the unprecedented changes mean for the healthcare industry. With over 15 years in business development and brand management in the retail category, Evencia Leite of TrendSource shares her unique perspective on creating an attractive value proposition for providers and the opportunities that lie ahead in the healthcare industry landscape.
What the Industry Needs to Know About the Retailization of Healthcare
Topics: Market Research, Health Care, Retailization
Medicare Compliance Programs Deliver Highest Ever Audit Completion Numbers for AEP 2014
This year’s Annual Election Period (AEP) provided thousands of eligible seniors (55+) the opportunity to earn extra income by participating in Medicare marketing surveillance programs conducted for insurance companies. These secret shoppers – or mystery shoppers – remain instrumental in helping Medicare insurers detect prohibited
Topics: Health Care, AEP, Compliance Audits, Health Care Compliance, Marketing Audit