Unlocking the Data: Bringing the Customer Journey to Life

Posted by TrendSource on Oct 6, 2016 1:24:36 PM

Webinar Summary


Companies must fully understand their customer journey in order to remain competitive, and too often settle for a one-dimensional perspective derived from a limited set of methodologies.  

Join us and learn more about how the marriage of quantitative and qualitative methodologies can light the path to capture the following:  a three-dimensional portrait of your customers, their path to purchase, priorities, and pain points.

Webinar highlights include:

  • Breaking down silos and reaching across functional boundaries
  • The art and science of delivering results
  • Embracing new ideologies

In this webinar, we will share our experience with initiatives like this by taking you on the journey of one major global media company.


Topics: Business Strategy, Market Research, Strategic Consulting

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