For restaurants facing a foodborne illness scare, all is not lost—at least according to our recent Food Safety Consumer Insights Study where 82% of respondents indicated they’d give such establishments a second chance under the right conditions. But what factors drive consumer perceptions of food safety and cleanliness?
Topics: Market Research, Food Service, Restaurant, Fast Casual, Food Safety
TrendSource Trusted Insight offers retailers a preview of 2016 holiday shopping trends, touching on topics such as mobile vs. in-store shopping, spending budgets, and finally answering once and for all whether or not people want to receive gift cards.
Topics: Market Research, Holiday Shopping, Retail
Companies must fully understand their customer journey in order to remain competitive, and too often settle for a one-dimensional perspective derived from a limited set of methodologies.
Topics: Business Strategy, Market Research, Strategic Consulting
A commonly accepted paradigm associated with market research today is that an organization enlists research providers to collect and synthesize data. In recent years, there has been a focus on turning data into insights through story-telling and effective data visualization. While all of these are important aspects of executing good research, end users of these insights are often still left with the task of implementing the necessary change(s) in response to the results.
Topics: Business Strategy, Market Research, Strategic Consulting
