What’s In The White Paper?
Companies must fully understand their customer journey in order to remain competitive, and too often settle for a one-dimensional perspective derived from a limited set of methodologies. Marrying qualitative and quantitative research, however, provides clients a three-dimensional view of their customer journey, offering depth and texture to provide optimal results. Follow one global media company as it seeks to uncover their customer’s entry points, preferences, retail experience, and relationships.
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