Retail mobile strategy has been a hot topic all year and has made a dent in holiday shopping intentions especially in price checking behavior. Showrooming is no longer seen as a phenomenon. It is a permanent component to product purchases. The data shows this to
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Data Collection
Back to School Consumer Insights: HP Surpasses Apple in Intent to Purchase Amongst Electronics Shoppers
Posted by
trendsourceuser on 25 June
According to the study, for households going back to school shopping this season, on average, they are shopping for 2 people going back to school. The majority of responding households indicated having students go back to elementary school (50%), followed by high school and college (37% and 36% respectively) and middle school (29%).
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Topics: Market Research, Consumer Insights, Consumer Behavior, Back-to-School, Data Collection
Mother’s Day Survey Results: Local Florists Trump Online Flower Shops
Posted by
trendsourceuser on 25 June
Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Mother's Day, Data Collection
