Second only to Christmas as the most popular gift giving holiday, Mother’s Day has consumers running to the local florist rather than sitting at the online checkout. Last year, TrendSource executed a detailed Mother’s Day buying intentions study to determine shopping trends for the holiday
Mother’s Day Survey Results: Local Florists Trump Online Flower Shops
Posted by
trendsourceuser on 25 June
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Topics: Market Research, Consumer Insights, Holiday Shopping, Consumer Behavior, Mother's Day, Data Collection
Shopper Insights Suggests Consumers Spent More Than Anticipated On Gifts During Holiday Season
Posted by
trendsourceuser on 25 June
Pre-Holiday Study
To help retailers navigate the complexities of the holiday shopping experience and keep pace with today’s multi-device, omni-channel consumer, TrendSource conducted the first part of what has now become an annual two-part shopper insights research study during the holiday season. The pre-holiday study was
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Topics: Consumer Insights, Consumer Research, Shopper Insights, Holiday Shopping, Secret Shopping
